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Dan Pink on motivation. This makes me wonder why jobs where the availability of applicants isn’t affected my scarcity (such as being Bono, or a similar career), and involve doing something that clearly helps others and delivers true benevolence, tend to be less well paid. Dan says ‘what science knows, business doesnt do’ (or some such, I paraphrase), but I wonder whether actually business does know, and does do.

It also raises interesting opportunities for marketeers and those in communications industry… social networks offer meaning to users, and social networks built around brands, products and services, when authentic, give meaning and ownership to their audience. I guess this same powerful amplifying factor in the relationship is what Dan is talking about.

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