Talk Talk have commissioned this research into UK digital ‘tribes’. It’s interesting but somehow lacks a real conclusion or message for me. I am sure its good for the press, but these kind of studies (you know, like the ones reported in the blog pages of BBC ‘click’), rather leave me wanting more in the detail and tested hypothesis departments… What idea is it challenging?  How have we changed? On what basis are the future assumptions and predictions made? It does have a nice little intro and the interviews are well shot, but I would like to have another try at something like this… Perhaps it will improve with age and iterations – historical context of a 5 year sample period would be interesting indeed.


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