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This video from Michael Wesch – rather like his seminal The Machine is Us/ing us – is another thought provoking short youTube piece on how our use of information has changed what our definition of information should be.

For any ethno-fans out there… this introduction to Wesch’s youTube ethnography project shows how the students of his Kansas State University are learning about segmented subcultures, conversations and relationships emerging through postings and counterpostings on the video site.

I was lucky enough to spend some time with Mike last year at Online Educa Berlin 08. You can check out that podcast here.

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