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Things might be improving at ITV; audiences up to highest levels for past ten years, X-Factor (despite being horrific penny-candy content) is bringing in the punters by the million, and according to the Guardian, they are on course for one pf their best weekends in recent memory. Interesting when it comes in the same week Simon Cowell has been suggesting the possibility of the end of the golden goose series… or at least that there isn’t a deal in place, yet, for the next series. Whatever one might think of his taste, output and dominance over entertainment TV, there’s no denying he’s a smart cookie 🙂

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