This article from Reputationonline.co.uk looks at the story of Domino’s Pizza and how they recovered their reputation after the infamous ‘bogeys in the pizza’ incident where a couple of employees filmed themselves adding an ‘extra ingredient’ to one of their deliveries… Its a great example of reasonably subtle (and presumably effective) use of social media, and shows a preparedness to really face the criticism of customers head on.


One thought on “Standing downwind of the fan…

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