Great article showing how wording on a blog post about Facebook led to a ‘perfect storm of idiots’  as users of Google searching for ‘Facebook login’ (I wonder why they didnt rather just type in ‘facebook.com’ – although my kids often use Google as the route into everything on the web) found themselves directed to the article rather than their chosen destination.  Interesting what this highlights – how users remember and find destinations online, and more pertinently, I  feel, is how major online brands (particularly in the search and social networking space) end up controlling how people get to these destinations. Users are at risk of unwittingly  losing their range of choice as the web ‘contracts’ down to a smaller group of larger ubiquitous entities.


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