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David Armano asks whether we can lose sight of the meaningfulness of interactions and whether one can actually sometimes be too social with one’s customers

‘Imagine walking up to an ATM — you insert your card and begin to check your balance before you put in the amount of cash you want to withdraw from the machine. As you do this, a small crowd of people begins to form around you peering over your shoulder. Some are friends, some family, some are casual acquaintances and some you don’t even know. Uncomfortable situation? Absolutely. While ATMs are in public settings, they are meant to be private interactions. If someone — even someone you know began to involve themselves with your financial activity you would get annoyed.’

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