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Econsultancy.com (source of all good things clever) lists the top 20 free buzz monitoring tools available online.

With social media continuing to increase in importance for online marketers, the problem arises of measuring both metric and sentiment results. While keeping a close eye on the volume of engagement is fairly important, it comes second to understanding what users are saying about your brand or products.

As such, earmarking a chunk of budget for professional monitoring companies and technology has enormous benefits, but it can be costly, especially for smaller businesses. Thankfully there are some great free tools out there to help you make sense of things.

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