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This post on the Guardian blog sums it up well with their final line, and I tend to agree on this one – sometimes I am happy just to listen, roll over, and be sold to…

‘Well done, John Lewis, £6m well spent. I’ve watched it 20 times and have cried every time. Marks & Spencer must be fuming.

What they say: Never knowingly undersold on price, quality and service

What it means: Life is an emotional business and it passes in a flash. Buy reliable, quality stuff as you pass through it.’

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