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David Armano’s Logic and Emotion blog takes an interesting view of the extension of social network applications into our lives beyond the privacy settings of the individual platform and becoming something integral to human relationships themselves.

Social media has led to “social sharing,” the broadcasting of our thoughts and activities. It’s not a fad. It’s a sociological phenomenon, accelerating at light speed. The latest incarnation of social sharing: A platform called Blippy allows you to connect to your social system and share what you bought and how much you spent at retailers like Target, Netflix, Amazon, and Zappos, to name a few. Not only can you log-in to these services quickly from an existing social network, but you can share across multiple networks. Knowing what people are buying when, and how much they’re willing to spend is creating a feeding frenzy among marketers looking for the ripple effect.

His ‘Social Media is Dead, Long Live Common Sense’ presentation is also worth a look on slideshare.

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