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After a great two days at Olympia, finally the conference organisers have followed up and now you can watch this video of my keynote talk on behalf of Sitecore at the MediaPro conference in London earlier this month…

I talk about the value of measuring visitor engagement as opposed to simple numbers (value vs quantity), how to develop a set of values for engagement for your business, and introduce the Digital Maturity Model.

By understanding the ‘digital footprint’ and ‘body language’ of your visitors, you can match the profile of your visitors to that of your content, in real time, delivering compelling, relevant and more persuasive experiences.

You can view the talk here

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