cScape (where I lead the Strategy and Engagement Practice) have teamed up with leading Customer Experience web site MyCustomer.com to launch the Digital Customer Experience Survey. This survey is open to companies across industry sectors and aims to capture a picture of how organisations are using digital multichannel services, personalisation and marketing strategies to transform and improve their customer’s experiences. It comes from the same team who have researched and published the Digital Customer Engagement Report for the past 5 years so comes from a rich heritage of industry research.
With the ‘age of the customer’ truly upon us and social routes into businesses expected by customers and driving tangible results for business, how is yours rising to meet the challenge? Share your answers confidentially with us and get a free copy of the report in advance of official publication date in the spring and we will even throw in the chance to win a new iPad!
Digital customer experience may be a moving target, but one you need to keep top of mind to stay within the most humble of customer expectations. However you define it, and whether you deliver core services through the web or not (and these days you probably do) it is being driven by changing customer expectation from a generation of consumers native within the Facebook/Foursquare/Twitter universe. We would love to hear how you are experiencing the adventure!
See my interview on MyCustomer.com