We covered the whole process of performance based marketing from search and affiliate, and central to the talk was an outline of my approach to developing digital marketing which delivers experiences which reflect the overall context of the users’ visit (where have they come from? what do we know about what they are looking for? how might time of week or day affect their preferences?).
Adapted from the DTS2012 presentation, but with more of a focus on the project planning stages, we discussed how Sitecore can monitor and track user behavior, profile and group audience segments on the fly and deliver the most relevant profiled content.